People are spending a lot of time on their phones. Whether they are watching videos, chatting with friends, or online shopping, mobile phones have become a crucial part of daily life. That is why businesses are trying to engage and reach their customers on the mobile device. To do this correctly, it is important to find the best mobile marketing platform.
A platform helps you display ads, promote apps, and target the right audience, so you straight from the start, make smarter and better marketing decisions. In this article, we will review best practices for selecting the right mobile marketing platform for you and your business.
What Is a Mobile Marketing Platform?
A mobile marketing platform (or service) is a tool or service that helps businesses promote their product and services on a smartphone or tablet. It may have tons of different features, like push notifications, ad campaigns, tracking consumer behaviour, … the work. At the end of the day, the aim is to reach mobile users appropriately, at the right time, and with the right message.
There are a ton of different platforms out there, but they are not the all same, which is why it is key to understand what to look for before choosing one.
1. Know Your Goals
Before choosing any mobile marketing platform having direction is key.
Are you aiming to drive app downloads? Do you want to increase product purchases for your e-commerce store? Or do you want to drive brand awareness of your mobile app?
Once you have an idea of your goals, it will make the search for a platform easier and clearer. For instance, if one of your goals is app promotion, you may also need to couple it with an app marketing platform to track downloads, user engagement, and possibly growth hacking.
2. Understand Your Audience
Different people use mobile phones in different ways. Teenagers may spend more time scrolling through social media apps, while working professionals may be using their mobile phones for news or checking their emails. When selecting a mobile marketing platform, ensure that it allows targeting the right audience.
Some mobile marketing platforms can provide advanced targeting information such as age, location, gender, interested in, and phone types, which will ensure your advertising will reach the right people.
3. Compare Features
Each mobile marketing platform has its own unique selection of features. Some may put more emphasis on message capability while others may excel at ad delivery or following actions taken by users. Here are a few features to consider when selecting a mobile marketing platform:
- Push notifications
- In-app messaging
- Analytics and reporting
- Campaign automation
- A/B testing
- Integration with other tools
If you are using ads, you may also want to consider a mobile ad network so that your ads can show up in multiple apps and websites that mobile users visit regularly.
4. Check User-Friendly Design
You don’t need to be a tech expert to use a mobile marketing platform. Choose a platform that has a simple and easy-to-use interface. If it’s hard to understand, you might waste time trying to figure it out. A good platform should guide you step-by-step, from setting up your campaign to measuring the results.
5. Concentrate on the Use of Analytics
To be able to make smart marketing and promotional decisions, you need to know what’s working
and what’s not working. A great mobile marketing platform should provide you with detailed analytics.
- What to look for in analytics:
- The number of people who viewed your ad
- The number of people that clicked your ad
- The number of people who downloaded your app
- What actions they have taken, after they installed your app
This will allow you to make smarter decisions and save money by spending it only on what works.
Conclusion
When you finally find yourself in the position of actually implementing mobile marketing, the choice of a mobile marketing platform is one of the most critical steps in the mobile advertising process! It will impact user engagement and its effectiveness (how well you connect with users), as well as the cost associated (how much you spend) and the outcome (the results you receive). Be sure to weigh the importance of your goals, audience, features, and budget. Don’t forget to test it out and reach out for help if you get stuck. “With over 70% of internet time spent on mobile devices, choosing the right mobile marketing platform is more critical than ever.”
Whether you are an app developer and using a mobile ad network to place ads, you are promoting an app with an app-marketing platform, or this is your first time implementing mobile advertising, choosing the right mobile marketing platform will allow for the best chances of success. Make a smart choice and watch your mobile marketing take off.
