The Future of Explainer Videos: Trends, Innovations, and Best Practices for 2024

Explainer videos now occupy an important space in the world of digital marketing because they effectively and easily break down complex concepts, ideas, products, or services. These brief but net-worthy videos significantly assist businesses in effective communication of their value propositions while keeping the target audience interested in beautiful visuals and storylines. As we approach the year 2024, the prospects of explainer videos are more promising and dynamic than before. Due to changing technology, customer behavior, and creative work, it is expected that the situation will change drastically.

As we will see in this article, pacesetting changes are taking place such as new ideas, technology integration, and up-to-date practices aimed at creating explainer videos in order to help businesses remain competitive in the digital market.

  1. Interactive Explainer Videos Are Growing In Popularity

One of the fastest-growing trends in explainer videos for 2024 is interactive content. Interactive explainer videos allow audience engagement through choice, audience engagement through questions, or audience engagement through outcomes. This customized experience enhances user experience but also enables brands to understand what users want and how they behave within the video.

A software company, for example, could develop an interactive explainer video that presents features that answer the viewers’ challenges. This provides the audience with an interactive experience and presents them with very pertinent content.

Interactive Explainer Videos Offer These Advantages:

  • Higher audience retention and engagement.
  • Greater customization for diverse audience segments.
  • Possibilities for tracking user behavior for future marketing.
  • Best Practice: While designing an interactive explainer video, concentrate on the ease of the interaction process. Always consider the user’s flow and remember that the interactive features should be beneficial and not complicated.
  1. The Role of Artificial Intelligence in the Development of Explainer Videos

The emergence of Artificial Intelligence (AI) technologies speeds up the processes related to explainer video production. Automating numerous functions, like scriptwriting, voiceovers, or even animated characters, AI-powered technologies simplify video creation and promote high-quality content. These facilitate businesses, particularly those that are comparatively smaller, to create professional explainer videos at a much lower cost.

AI tools like Synthesia enable video producers to create avatars that look real, whereas AI platforms like Pictory or Lumen5 focus on video creation. Such new technologies allow saving time and reducing costs, which makes it easier to develop more content in a short time.

Advantages of AI in Video Creation:

  • Less time and fewer resources will be required.
  • An easier approach for creators with little experience in tech.
  • Brand visibility and overall look remain the same throughout different videos.

Best Practice: Focus on outsourcing the editing as much as possible but keep the human aspect in content creation. Even though AI can do developments in terms of projects, content creation needs to remain the work of a professional.

  1. Increasing popularity of 3D models in videos.

A number of companies have already adopted 3D design into their promotional terms and images as it is something new and very rarely used in explainer videos which have for a long time relied on 2D animation. But realistically 3D is the future of animation; it attracts, engages, and fixes attention. The further development in technology means making 3D designs available to any company regardless of their size.

3D Animation is particularly useful for industries such as healthcare as products or processes are best represented in a life-like format of dimensional designs with action. The images and videos used in previous designs have accustomed people to certain standards, therefore the development of 3D introduces a new layer of demand.

3D Animation for Explainer Videos – Key Points:

  • Ability to create visually captivating content and scenes.
  • Complex products or processes can be well understood.
  • Using immersive drama allows an even greater connection with the users.

Best Practice: Use 3D Animation Sparingly. It does not enhance the message in every case. Therefore, before including such elements in every explainer video, one must gauge if this dimension will aid in comprehending the product/service.

  1. Attention is More Short Lived Now, so Videos Need to be Shorter

As the attention span continues to be shorter, the audience interest in shorter-duration explainer videos is on the rise. In 2024, the resources will be centered on catering to the demand for quick and authoritative pieces of content that last less than 60 seconds. TikTok, Instagram Reels, YouTube Shorts, and many more trends, have been pushing brands to create video content in less time.

The core challenge will be to achieve the same level of quality and clarity in the message without compromising on the content and delivering in a shorter duration. This is where micro-explainer videos come in—modified replicas of conventional explainer videos that convey the ideas clearly and sharpen all essential details within a short duration time.

Benefits of Shorter Explainer Videos:

  • Since the duration is less completion rates tend to be high.
  • It is better suited for small screens and social media platforms.
  • It has a higher chances of being shared and going viral.

Best Practice: Keep it short and simple, select one main theme for training videos, and do not include too much information in it. Keep your videos shorter and more addictive by incorporating quick cuts, stunning visuals, and strong CTAs.

Conclusion

The type of explainers we have today is completely different when compared to explainers from the past. Further development in technology and design leads to new innovative progress. Therefore, in 2024 we should expect interesting new trends in the world of explainers and in the way they help brands reach their target audience. With the popularity of explainer videos increasing and the development of tools such as AI creators, the ability to create interactive content will change the communication of brands with their viewers forever.

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