Press releases are still key tools by which companies, organizations, or public figures can announce important news, announcements, or updates to the media and the public. Still, not all press release examples made an impact. A few are totally left behind by journalists, while others receive widespread coverage.
Understanding what creates an effective news press release will provide the maximum media attention and audience involvement.
It will summarize some examples of successful sample press releases and explain their success. Business companies can look at these successful formats to deconstruct how to craft a press release for journalists and the public. The following will explain how to write a press release.
Capturing Attention from Start
The headline is Arguably the most crucial element of any press release example. A good, short headline immediately captures the reader’s attention and summarizes the news, encouraging them to read on.
Below is an example of a press release:
Headline: “XYZ Tech Launches Helpful AI Tools for Small Businesses”
For these reasons, this headline succeeds:
- It is definitive: Helpful AI Tools let readers know precisely what they expect from the subject.
- It lets me know who the target audience is: “Small Businesses” are defined, so off the bat, journalists writing about business or technology should be interested.
- It tells me something is newsworthy: The word “launches” shows know that the press release examples contains important new news.
For a business wanting to learn how to write a good news release, a headline should be as concise and engaging, contain action words, and center the reader’s attention on the announcement’s importance.
Lead Paragraphs: Answering the Five W’s
Following the headlines is how the lead paragraph then quickly delivers the reader with the ingredients needed to tell the story. It tells the audience who, what, where, when, and why. Let’s take a look at another news release example that is quite compelling.
Lead Paragraph
“XYZ Tech, a leading innovator in AI technology, has just launched an AI-powered tool to streamline little businesses’ workflow. The new tool will be available starting 1st October 2024. According to it, it will save a lot of time and resources for the user by doing all the otherwise dull administrative work.
Why this works:
- It introduces the company and establishes its credibility (“leading innovator in AI technology”).
- It says what the tool is and who it’s for (“AI-powered tool designed to help small businesses”).
- It contains a timeline (“available starting October 1, 2024”).
- It states key benefits (“save time and resources by automating tasks”).
A well-crafted lead will set the tone for the rest of the release and give journalists the core information upon which to determine whether the story will be of interest to their audience.
The Body: Expanding on the Story
Behind the headliner comes the body of the new release, which might add some flesh in the corporate background, more details about the company’s product or service being sold, quotes from interested stakeholders whose comments might have a bearing on the news release, and any other data or statistics that concern the reader.
Sample Quotation:
“Our new AI tool is going to change the game for small businesses,” declared Jane Doe, CEO of XYZ Tech. “We have spent years developing this technology to make sure it matches entrepreneurs’ needs in scaling their businesses more efficiently and rapidly.”
Why it works
- Quote from a key figure authoritative.
- Reinforces the central message of “game-changer for small businesses”.
- It personalizes the story with direct thoughts of the CEO as well as the company’s commitment.
The body of a sample press release should also contain relevant information regarding the product or event being announced. It may include special product features, details about the price, or where people can find more details.
Call to Action: Encouraging the Next Steps
Each press release example should have a call to action. You may invite reporters to learn more, visit your website, attend an event, or take a demo of the product. A great call to action will guide journalists and readers in determining their next steps. Below is a sample of the template of a product launch release: Call to Action :
“To learn more about XYZ Tech’s new AI tool and how it can help your business, check our website at www.xyztech.com or contact our press team at [email protected] for a demo.”
This works because:
- It provides a direct link to further resources: the company’s website.
- It encourages action (“contact our press team for a demo”).
- It ensures that interested journalists know who to contact for more information.
The Boilerplate: Reinforcing the Brand’s Identity
This is the boilerplate, a part of the press release example included at the latter end. It contains the brief background information about the company. Being concise, it should contain all fundamental information related to the company’s mission, history, and any outstanding recognition or feats.
Sample Boilerplate Example
XYZ Tech – an AI technology company that is committed to innovation and delivering solutions designed to meet the needs of businesses of every size – was founded in 2010 and has won numerous awards for its groundbreaking work in artificial intelligence, helping companies in nearly 180 countries streamline operations and drive growth.
This works because it:
- Says much about the identity and expertise of the company
- It highlights achievements (“numerous awards”) that reinforce credibility
- It is concise, telling, and free from jargon overload.
Conclusion
Understanding what constitutes a press release’s success is essential to securing media coverage. Using press release examples and these techniques, businesses can create announcements that capture attention and get their news across. From a great headline and riveting lead to rich body content and a call to action, learning the art of a good press release can help brands amplify their message and enhance their public image.
